Top 5 ways to capture tone in your copy
1. Make a list Before you write anything, list the top five words you would use to describe the business or product or service you are writing the copy about. What message needs to be subliminally sent? The best way to get these five words is to take a detailed brief before you begin. Ask your client for a few adjectives they use regularly to describe their business. Is it chatty? Is it approachable? Is…