Title tags can be tricky. They are often the first thing people see when they are searching Google for your page. So they must be clickable! Here are 5 ways to make your site’s title tags awesome: 1. Make your title tag both irresistible and informative Both of these factors are equally important. The tag must explain succinctly and precisely what the content on the page is about. And it needs to be catchy…
“I’m a copywriter.” Awkward pause. “Oh. That’s nice.” A puzzled nod. More silence. “And do you enjoy it?” I nod. “Yes, I do.” Another silence. Finally, I cave in – “And what do you do?” The relief on my new acquaintance’s face is evident. Phew, back to familiar ground! This scenario is not unfamiliar to me. Sometimes I feel like copywriting must be some sort of secret profession since so few people actually know…
The flashing curser. The sheer emptiness of the page. It’s waiting for you and your words. But you have none. All your wonderful plans for starting a blog, or refreshing the content on your existing one have vanished upon opening to a new page. But fear not, use this checklist to help you overcome nasty writer’s block and maintain a continual stream of ideas to keep your blog fresh and your site visitors returning. …