Tag: top 5 list

Proofreading 101: 5 tips to get all your company documents error-free

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Why is an error-free, consistently punctuated approach important?   This probably seems like a silly question, with an obvious answer, right? So why, then, are so many websites, newsletters, corporate communications documents, blog posts, even social media updates (which, let’s face it, aren’t that long), riddled with typos?   What do you think when you stumble across a business’ official website and the third line contains an error? Personally, I tend to go back to…

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5 Ways to write Title Tags that make people Click!

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Title tags can be tricky. They are often the first thing people see when they are searching Google for your page. So they must be clickable! Here are 5 ways to make your site’s title tags awesome:   1. Make your title tag both irresistible and informative Both of these factors are equally important. The tag must explain succinctly and precisely what the content on the page is about. And it needs to be catchy…

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Top 5 ways to capture tone in your copy

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1. Make a list Before you write anything, list the top five words you would use to describe the business or product or service you are writing the copy about. What message needs to be subliminally sent? The best way to get these five words is to take a detailed brief before you begin. Ask your client for a few adjectives they use regularly to describe their business. Is it chatty? Is it approachable? Is…

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