How to get the most out of a Creative Brief
As a copywriter, a crucial part of beginning any new copywriting project, particularly with a new client, is the creative brief. Some copywriters take the creative brief before quoting, others do a shorter briefing to develop the quote which, once accepted, is followed by the detailed creative brief. Either way, it is an essential part of any copywriting project. Why is the creative brief important? It saves both you (the copywriter) and your…