What does a copywriter actually do?
“I’m a copywriter.” Awkward pause. “Oh. That’s nice.” A puzzled nod. More silence. “And do you enjoy it?” I nod. “Yes, I do.” Another silence. Finally, I cave in – “And what do you do?” The relief on my new acquaintance’s face is evident. Phew, back to familiar ground! This scenario is not unfamiliar to me. Sometimes I feel like copywriting must be some sort of secret profession since so few people actually know…