As a copywriter, a crucial part of beginning any new copywriting project, particularly with a new client, is the creative brief. Some copywriters take the creative brief before quoting, others do a shorter briefing to develop the quote which, once accepted, is followed by the detailed creative brief. Either way, it is an essential part of any copywriting project. Why is the creative brief important? It saves both you (the copywriter) and your…
“I’m a copywriter.” Awkward pause. “Oh. That’s nice.” A puzzled nod. More silence. “And do you enjoy it?” I nod. “Yes, I do.” Another silence. Finally, I cave in – “And what do you do?” The relief on my new acquaintance’s face is evident. Phew, back to familiar ground! This scenario is not unfamiliar to me. Sometimes I feel like copywriting must be some sort of secret profession since so few people actually know…
The flashing curser. The sheer emptiness of the page. It’s waiting for you and your words. But you have none. All your wonderful plans for starting a blog, or refreshing the content on your existing one have vanished upon opening to a new page. But fear not, use this checklist to help you overcome nasty writer’s block and maintain a continual stream of ideas to keep your blog fresh and your site visitors returning. …
Never worked with a copywriter before? Whether you’re hiring someone with expertise in SEO and writing sparkly words for the web, or a content marketing guru to help create your next dazzling brochure, be sure to ask them these questions before you hire them. 1.What is your process? A good copywriter should outline this for you anyway; some might even have it described on their website. But, if they don’t, be sure to ask…