A Likely Story: The Power of Business Storytelling
An in-depth look at the what, how and why of brand storytelling, and its relevance as a content marketing strategy for all business owners and copywriters. ____ Once upon a time, in a city far, far away, there lived a kindly business owner. Every morning she made a cup of strong coffee then sat down and checked her emails. Every morning they consisted of much the same: a host of client inquiries, requests for quotes,…