How to make social distancing and self-isolation good for your business

There has been a lot—a lot—of content lately around working from home, social distancing and self-isolation. Social media is bursting with memes, tips, ideas and statistics around the coronavirus, shopping centre shelves being stripped bare, toilet paper being more in demand than food (if someone can explain that to me, please get in touch!) and the delights and difficulties of spending more time at home.   As business owners, particularly small business owners, these social…

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5 Ways to write Title Tags that make people Click!

Title tags can be tricky. They are often the first thing people see when they are searching Google for your page. So they must be clickable! Here are 5 ways to make your site’s title tags awesome:   1. Make your title tag both irresistible and informative Both of these factors are equally important. The tag must explain succinctly and precisely what the content on the page is about. And it needs to be catchy…

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