Category: Writing Techniques

Proofreading 101: 5 tips to get all your company documents error-free

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Why is an error-free, consistently punctuated approach important?   This probably seems like a silly question, with an obvious answer, right? So why, then, are so many websites, newsletters, corporate communications documents, blog posts, even social media updates (which, let’s face it, aren’t that long), riddled with typos?   What do you think when you stumble across a business’ official website and the third line contains an error? Personally, I tend to go back to…

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Top 5 ways to capture tone in your copy

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1. Make a list Before you write anything, list the top five words you would use to describe the business or product or service you are writing the copy about. What message needs to be subliminally sent? The best way to get these five words is to take a detailed brief before you begin. Ask your client for a few adjectives they use regularly to describe their business. Is it chatty? Is it approachable? Is…

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What does a copywriter actually do?

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“I’m a copywriter.” Awkward pause. “Oh. That’s nice.” A puzzled nod. More silence. “And do you enjoy it?” I nod. “Yes, I do.” Another silence. Finally, I cave in – “And what do you do?” The relief on my new acquaintance’s face is evident. Phew, back to familiar ground!   This scenario is not unfamiliar to me. Sometimes I feel like copywriting must be some sort of secret profession since so few people actually know…

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