Category: Copywriting Process

Content Calendar: why you need one and how to make it good

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It’s good to be organised. When you own or run a business, it is essential. A content calendar is a sure-fire way to keep both organised and motivated when it comes to generating content and keeping your followers engaged.   What is a content calendar? It is essentially an outline of all the content you plan to write and publish in an upcoming period of time – be it a week, a month, six months,…

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How to get the most out of a Creative Brief

By admin | by admin

As a copywriter, a crucial part of beginning any new copywriting project, particularly with a new client, is the creative brief.   Some copywriters take the creative brief before quoting, others do a shorter briefing to develop the quote which, once accepted, is followed by the detailed creative brief. Either way, it is an essential part of any copywriting project.   Why is the creative brief important? It saves both you (the copywriter) and your…

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