7 ways growing a small business is like making your own sourdough

During the endless lockdowns and isolation periods over the past few years, many of us found ourselves trying new hobbies and interests which could be done without stepping foot outside home. Common ones included knitting, sewing, reading, yoga, paint-by-numbers and baking sourdough. On this last one, I was fortunate to have some success. Certainly more success than my poor paint-by-numbers – the brushes are still sitting in an empty cup on my bookshelf, hard and…

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How to become a ghostwriter

Are you a writer? Would you like to be paid to write? Or, more accurately, would you like to be paid more for what you write? Have you ever considered becoming a ghostwriter? Ghostwriters pen all manner of content, from books to blog posts, speeches, articles, and more.   4 Reasons to Become a Ghostwriter 1. Steady work and more money When you find and onboard new clients (more about how to do that later),…

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How to find the best ghostwriter for your brand

What can a ghostwriter do for you? So, you recognise the importance of getting content out into the hungry mouths of the internet gods (remembering, of course, to please your readers first and Google second). Optimal blog post length sits around the 2000-word mark, for search engine optimisation purposes—though it does depend on the type of blog. And, obviously, not every single post has to be quite that long. But, between running a business, and…

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Book Review – ‘How to Build an Online Business’ by Bernadette Schwerdt

Do you know how Uber got started in Australia? Not the way you might think. Without giving away too much, it involved an airport and some paper fliers tucked under the windscreen wipers of limo drivers’ cars. The rest is Uber history. This is just one of the many, many examples Bernadette Schwerdt uses to illustrate each idea, suggestion, or nugget of advice she offers throughout this comprehensive book. Who is Bernadette Schwerdt? Author, speaker,…

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