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How to make social distancing and self-isolation good for your business

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There has been a lot—a lot—of content lately around working from home, social distancing and self-isolation. Social media is bursting with memes, tips, ideas and statistics around the coronavirus, shopping centre shelves being stripped bare, toilet paper being more in demand than food (if someone can explain that to me, please get in touch!) and the delights and difficulties of spending more time at home.   As business owners, particularly small business owners, these social…

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Proofreading 101: 5 tips to get all your company documents error-free

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Why is an error-free, consistently punctuated approach important?   This probably seems like a silly question, with an obvious answer, right? So why, then, are so many websites, newsletters, corporate communications documents, blog posts, even social media updates (which, let’s face it, aren’t that long), riddled with typos?   What do you think when you stumble across a business’ official website and the third line contains an error? Personally, I tend to go back to…

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How to get the most out of a Creative Brief

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As a copywriter, a crucial part of beginning any new copywriting project, particularly with a new client, is the creative brief.   Some copywriters take the creative brief before quoting, others do a shorter briefing to develop the quote which, once accepted, is followed by the detailed creative brief. Either way, it is an essential part of any copywriting project.   Why is the creative brief important? It saves both you (the copywriter) and your…

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5 Ways to write Title Tags that make people Click!

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Title tags can be tricky. They are often the first thing people see when they are searching Google for your page. So they must be clickable! Here are 5 ways to make your site’s title tags awesome:   1. Make your title tag both irresistible and informative Both of these factors are equally important. The tag must explain succinctly and precisely what the content on the page is about. And it needs to be catchy…

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Book Review – ‘How to Build an Online Business’ by Bernadette Schwerdt

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Do you know how Uber got started in Australia? Not the way you might think. Without giving away too much, it involved an airport and some paper fliers tucked under the windscreen wipers of limo drivers’ cars. The rest is Uber history. This is just one of the many, many examples Bernadette Schwerdt uses to illustrate each idea, suggestion, or nugget of advice she offers throughout this comprehensive book. Who is Bernadette Schwerdt? Author, speaker,…

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