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7 ways growing a small business is like making your own sourdough

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During the endless lockdowns and isolation periods over the past few years, many of us found ourselves trying new hobbies and interests which could be done without stepping foot outside home. Common ones included knitting, sewing, reading, yoga, paint-by-numbers and baking sourdough. On this last one, I was fortunate to have some success. Certainly more success than my poor paint-by-numbers – the brushes are still sitting in an empty cup on my bookshelf, hard and…

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How to become a ghostwriter

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Are you a writer? Would you like to be paid to write? Or, more accurately, would you like to be paid more for what you write? Have you ever considered becoming a ghostwriter? Ghostwriters pen all manner of content, from books to blog posts, speeches, articles, and more.   4 Reasons to Become a Ghostwriter 1. Steady work and more money When you find and onboard new clients (more about how to do that later),…

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How to find the best ghostwriter for your brand

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What can a ghostwriter do for you? So, you recognise the importance of getting content out into the hungry mouths of the internet gods (remembering, of course, to please your readers first and Google second). Optimal blog post length sits around the 2000-word mark, for search engine optimisation purposes—though it does depend on the type of blog. And, obviously, not every single post has to be quite that long. But, between running a business, and…

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What is a ghostwriter?

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This is the first of a series of three blog articles on ghostwriting. Whether you are a writer of a different sort wanting to launch into a new branch of word creation, or you are looking to hire a ghostwriter to finally get that book written. Or perhaps you are an entrepreneur and need to get some content out there to assist your readers and build your business. This article, we’ll explore what a ghostwriter…

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Content Calendar: why you need one and how to make it good

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It’s good to be organised. When you own or run a business, it is essential. A content calendar is a sure-fire way to keep both organised and motivated when it comes to generating content and keeping your followers engaged.   What is a content calendar? It is essentially an outline of all the content you plan to write and publish in an upcoming period of time – be it a week, a month, six months,…

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