Title tags can be tricky. They are often the first thing people see when they are searching Google for your page. So they must be clickable!
Here are 5 ways to make your site’s title tags awesome:
1. Make your title tag both irresistible and informative
Both of these factors are equally important. The tag must explain succinctly and precisely what the content on the page is about. And it needs to be catchy enough to make people want to click on it to find out more.
2. Limit tag length to 60-65 characters (including spaces)
Even harder than Twitter, eh? But it’s much better for a search engine user to be able to read the full title, rather than having it disappear off the side of Google midway through a word.
3. Write the page name first, then (if it fits), your brand name
It is more useful for a searcher to know what the page is about than for them to know who you are. They will be more likely to click on a page they think is relevant based on the page’s content, not on who the page belongs to. So focus on a title tag that explains the purpose of the page.
In the example below, Blue Labrador Copywriting’s brand name comes after the title ‘Education Copywriting’, which explains what the page’s content is about.
4. Incorporate your keyword(s) in there
These are the keywords or keyphrases you might have developed after completing some keyword research using a tool like Google Adwords, or another SEO keyword research site. Not sure how to do this? Here is a great article by Australian SEO copywriter Lilani Goonesena to give you an overview and some tips on conducting keyword research.
5. Avoid using only capital letters
It might seem like a good idea at first; surely people will be unable to avoid reading your title tag when it positively screams at them to be clicked. But that is exactly the problem. Capital letters scream. And nobody likes to be screamed at. Capitalise first letters as you would normally do, but focus more on the words themselves and make them so irresistible (without caps) that they are clicked on.
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